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Marketing & Branding Workshop

Pleasanton Represented at Texas Rural Challenge

(Pleasanton, TX – July 24, 2018) The City of Pleasanton participated in the Texas Rural Challenge on July 16 – 17 in New Braunfels, Texas. The city’s government relations consulting firm, EMC Strategy Group, LLC, served as one of the event sponsors for the two-day conference was hosted by the University of Texas at San Antonio Institute for Economic Development, Southwest Trade Adjustment Assistance Center, and the Small Business Development Center Network.

The conference featured key addresses from Texas Secretary of State Rolando Pablos, Texas Workforce Commissioner on Labor Julian Alvarez, and Brian Daniels who serves as the Director for the Governor’s Office of Economic Development. The Texas Rural Challenge serves as a unique opportunity where the public and private sectors meet and exchange ideas on the best practices to strengthen economic development.

Pleasanton representatives included: EMC Owner & Founder Janice M. Gonzalez, and EMC President & CEO Ernie Gonzalez.

All speakers challenged communities to work together in the spirt of regionalism and collaborative efforts whenever possible to achieve greater economic development. “Cities, counties, school districts, institutions of higher learning, and council of governments must work together and build partnerships that will strengthen the local and state economy,” said Secretary of State Rolando Pablos.

The Pleasanton representatives participated in several breakout sessions, which included: Technology Adoption, Accessing Opportunities for Trade, Regional Approaches for Economic Growth, and Skilled Labor Force for Rural Texas. The City of Pleasanton is working on several projects that addresses all the topics discussed during the conference.

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Pleasanton To Hold Business Marketing Workshop

(Pleasanton, TX – July 2, 2018) The City of Pleasanton will hold a Business Marketing Workshop on Tuesday, July 10, 2018, at 11:30 a.m. – 1 p.m., at the Pleasanton Civic Center in partnership with EMC Strategy Group, LLC.

EMC’s Ernie Gonzalez will lead the workshop and share marketing strategies aimed at helping small businesses and nonprofits grow through brand awareness using social media, websites, and print media.

Gonzalez has served in numerous public affairs and marketing positions in the public and private sector throughout his 25-year professional career.

“Creating brand awareness about products or services is a vital factor in making any business or organization grow,” says EMC President & CEO Ernie Gonzalez.

This is the third business workshop organized by the city’s Business & Economic Development Consulting Firm EMC Strategy Group, LLC since late May.

“I am very pleased that the city is providing support for our local business owners,” says Pleasanton City Manager Johnny Huizar. “The mayor and city council are committed to expanding opportunities to our local businesses, because we know that over 80% of businesses in Pleasanton are small businesses,” adds Huizar.

EMC has several workshops scheduled through the end of the year. EMC is also providing free consulting services to any Pleasanton business for start-up and marketing strategies.

Please email janice.gonzalez@emcstrategygroup.com or call 210.960.4340, ext. 102 to register for the workshop and schedule a consulting appointment.

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Free Marketing Opportunity for Pleasanton Businesses & Nonprofits

(Pleasanton, TX – June 15, 2018) The City of Pleasanton, through its Business & Economic Development Consulting Firm, EMC Strategy Group, LLC, will offer FREE marketing services for any local resident seeking to promote and grow their business or nonprofit.

Services include: development a marketing strategy and marketing campaign, website development, social media development, and graphic design. Participating businesses or nonprofits will be responsible for website hosting fees, which typically run between $10 - $25 dollars per month.

Companies invest thousands of dollars for these marketing services, which can be difficult for small business or business start-ups to afford.

“We are excited about offering these free marketing services to Pleasanton residents and I encourage our citizens to take advantage of this great opportunity,” says Johnny Huizar, Pleasanton City Manager.

Please contact janice.gonzalez@emcstrategygroup.com or call 210.960.4340, ext. 102 to schedule an appointment these business marketing services.

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Pleasanton Collaborates with UTSA for Business Workshop

(Pleasanton, TX – June 8, 2018) The City of Pleasanton will hold a business development procurement workshop on Thursday, June 28, 2018, at 11:30 a.m. – 1 p.m., at the Pleasanton Civic Center in partnership with the University of Texas San Antonio Alliance Pr28ogram.

Eloy Garcia, Program Director for the UTSA Alliance Program, will lead the presentation and share important information on the bidding and procurement requirements and process for the Texas Department of Transportation (TXDOT). This workshop is open to any area resident that is interested in doing business with TXDOT.

TXDOT offers millions on contract opportunities to small businesses annually. Mr. Garcia is a leading expert in TXDOT procurement procedures and is a great resource to regional businesses.

“We are excited to collaborate with the UTSA Alliance Program through the Pleasanton Business & Economic Development Initiative,” says Johnny Huizar, Pleasanton City Manager. “I have directed our new consulting firm, EMC Strategy Group, to move forward in forming collaborative partnerships with any state or federal agency, including other economic development groups, that will help support economic growth in Pleasanton,” adds Huizar.

The Pleasanton Business & Economic Development – UTSA Procurement Workshop is free and a complimentary lunch will be served.

Please email janice.gonzalez@emcstrategygroup.com or call 210.960.4340, ext. 102 to register for the workshop.

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Free GSA Procurement Workshop This Week

(Pleasanton, TX – May 28, 2018) The City of Pleasanton will hold its first General Service Administration (GSA) Procurement Workshop this Thursday, May 31, 2018, at 11:30 a.m. – 1:30 p.m., at the Pleasanton Civic Center.

The Pleasanton-GSA Procurement Workshop is FREE and open to any person or small business that would like to do business with the federal government. The workshop will feature: GSA registration, GSA procurement process, bidding process, forecasting bidding opportunities, and bid updates.

“The Federal government offers millions in contracted procurement opportunities annually in this region and it’s important that locally owned businesses take advantage of this workshop,” says Janice M. Gonzalez, EMC Strategy Group, LLC, Owner & Founder.

By Federal law, the government sets aside billions in procurement opportunities for businesses owned by: veterans, women, minorities, and designated small businesses.

Individuals that are interested in doing business with the Federal government but are not registered as a business may participate in the city’s new business start-up. New business start-up services include: registration through the Internal Revenue Service, Texas Secretary of State, Texas Comptroller’s Office, Systems for Award Management (SAM), and Dun & Bradstreet DUNS Number, which are all required when seeking local, state, and federal procurement opportunities. The mentoring services include: business plan development, budget and finance, marketing and branding, and assistance in seeking business capital. New business start-up services are free to any resident in the City of Pleasanton.

“We encourage our residents, especially local business owners to participate in this great opportunity,” says Johnny Huizar, Pleasanton City Manager. “The mayor, city council, and my staff support all efforts to strengthen our local economy through awareness programs, like this workshop to grow small businesses,” adds Mr. Huizar.

The city’s new Business & Economic Development Consulting Firm, EMC Strategy Group, LLC, has scheduled procurement workshops over the next several months that are aimed at supporting and growing local businesses. Lunch and informational packets will be provided at the workshop.

Please contact janice.gonzalez@emcstrategygroup.com or call 210.960.4340, ext. 102 to register for the GSA Procurement Workshop or to schedule an appointment for the new business start-up program.

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Elizabeth Benavides Ben's Corral

Two Local Businesses Begin City’s New Mentoring Program

(Pleasanton, TX – May 21, 2018) The City of Pleasanton is pleased to announce that two local business owners have begun the mentoring process as part of the city’s new Business Start-up Assistance Program last week. The program was launched on May 16, 2018.

Pleasanton residents Elizabeth Benavides and Jessica Chiverton formerly registered their businesses through the IRS and will continue their registration process through the Texas Secretary of State’s Office and Texas Comptroller’s Office. The city’s new business & economic development consultant, Janice M. Gonzalez of EMC Strategy Group, LLC, will provide the business mentoring services to Pleasanton residents as part of the new Business Start-up Services Program.

“I am really excited that our consultant registered two businesses on the first day of our new program,” says Johnny Huizar, Pleasanton City Manager. “This new program is going to help support our residents chase their dreams of becoming business owners,” adds Huizar.

The city’s new assistance program will provide aspiring entrepreneurs one-on-one business mentoring and complete business start-up services to any resident of the City of Pleasanton. Services will be offered through a scheduled consultation appointment at the Pleasanton Public Library every Wednesday and Friday.

New business start-up services will include: registration through the Internal Revenue Service, Texas Secretary of State, Texas Comptroller’s Office, Systems for Award Management (SAM), and Dun & Bradstreet DUNS Number, which are all required when seeking local, state, and federal procurement opportunities. The mentoring services will also include: business plan development, budget and finance, marketing and branding, and assistance in seeking business capital.

For more information and to schedule an appointment for start-up services, please contact janice.gonzalez@emcstrategygroup.com.

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