Pleasanton To Hold Part Two of Marketing & Branding Workshop
(Pleasanton, TX – September 13, 2018) The City of Pleasanton will hold a Part Two of its Marketing & Branding Workshop on September 19, 2018, at 11:30 a.m., at the Pleasanton Civic Center. The city held Part One of this workshop late last month. Workshop Presenters include: Sarah Segura, Owner of UPS Store 4617, and Ernie Gonzalez, President & CEO for EMC Strategy Group.
The workshop will include key marketing tips to expand small business operations with various budgets. This workshop will also create awareness of the wide-range of marketing resources and strategies available for small businesses, some of which are free to the public.
“We are seeing a very positive response on the information and support that the city is offering to our local businesses,” says Pleasanton City Manager Johnny Huizar. “We are committed to supporting our business owners and encourage all residents to shop local,” adds Huizar.
Many leading business experts agree that marketing is a one of the most vital tools to business development and that businesses that invest wisely either through paid advertisement, brand protection, and conducting full flown marketing campaigns experience very positive growth that offset marketing expenditures.
This is the sixth workshop held by the City of Pleasanton since May. Past workshops have included: General Services Administration, University of Texas at San Antonio Office of Economic Development, Small Business Administration, Procurement Technical Assistance Center, and the United States Air Force.
###
(Pleasanton, TX – September 7, 2018) The City of Pleasanton will host the “Ready to Work” Collaborative Career Fair in partnership with Coastal Bend College and Workforce Solutions Alamo, on October 4, 2018, at the Pleasanton Civic Center.
The career fair will include several local, state, and federal government agencies, private sector companies, and several departments from Coastal Bend College.
Coastal Bend College will assist in conducting outreach to surrounding school districts and target high school juniors and seniors.
Area residents are encouraged to participate in this free career fair and bring several copies of their updated resumes to present to potential employers.
The Pleasanton “Ready to Work” Collaborative Career Fair will include two sessions.
High School Student Session (9 a.m. – 11:30 a.m.) 11th & 12th grade students.
General Public Session (12 p.m. – 3 p.m.).
“We are very pleased to partner with Coastal Bend College and Workforce Solutions on this collaborative career fair,” says Pleasanton City Manager Johnny Huizar. “This career fair will expose area residents to well-paying jobs that can lead to long-term careers,” adds Huizar.
For more information, please contact janice.gonzalez@emcstrategygroup.com or call 210.960.4340, ext. 102.
###
Pleasanton Represented at Texas Rural Challenge
(Pleasanton, TX – July 24, 2018) The City of Pleasanton participated in the Texas Rural Challenge on July 16 – 17 in New Braunfels, Texas. The city’s government relations consulting firm, EMC Strategy Group, LLC, served as one of the event sponsors for the two-day conference was hosted by the University of Texas at San Antonio Institute for Economic Development, Southwest Trade Adjustment Assistance Center, and the Small Business Development Center Network.
The conference featured key addresses from Texas Secretary of State Rolando Pablos, Texas Workforce Commissioner on Labor Julian Alvarez, and Brian Daniels who serves as the Director for the Governor’s Office of Economic Development. The Texas Rural Challenge serves as a unique opportunity where the public and private sectors meet and exchange ideas on the best practices to strengthen economic development.
Pleasanton representatives included: EMC Owner & Founder Janice M. Gonzalez, and EMC President & CEO Ernie Gonzalez.
All speakers challenged communities to work together in the spirt of regionalism and collaborative efforts whenever possible to achieve greater economic development. “Cities, counties, school districts, institutions of higher learning, and council of governments must work together and build partnerships that will strengthen the local and state economy,” said Secretary of State Rolando Pablos.
The Pleasanton representatives participated in several breakout sessions, which included: Technology Adoption, Accessing Opportunities for Trade, Regional Approaches for Economic Growth, and Skilled Labor Force for Rural Texas. The City of Pleasanton is working on several projects that addresses all the topics discussed during the conference.
###
Free Marketing Opportunity for Pleasanton Businesses & Nonprofits
(Pleasanton, TX – June 15, 2018) The City of Pleasanton, through its Business & Economic Development Consulting Firm, EMC Strategy Group, LLC, will offer FREE marketing services for any local resident seeking to promote and grow their business or nonprofit.
Services include: development a marketing strategy and marketing campaign, website development, social media development, and graphic design. Participating businesses or nonprofits will be responsible for website hosting fees, which typically run between $10 - $25 dollars per month.
Companies invest thousands of dollars for these marketing services, which can be difficult for small business or business start-ups to afford.
“We are excited about offering these free marketing services to Pleasanton residents and I encourage our citizens to take advantage of this great opportunity,” says Johnny Huizar, Pleasanton City Manager.
Please contact janice.gonzalez@emcstrategygroup.com or call 210.960.4340, ext. 102 to schedule an appointment these business marketing services.
###
Two Local Businesses Begin City’s New Mentoring Program
(Pleasanton, TX – May 21, 2018) The City of Pleasanton is pleased to announce that two local business owners have begun the mentoring process as part of the city’s new Business Start-up Assistance Program last week. The program was launched on May 16, 2018.
Pleasanton residents Elizabeth Benavides and Jessica Chiverton formerly registered their businesses through the IRS and will continue their registration process through the Texas Secretary of State’s Office and Texas Comptroller’s Office. The city’s new business & economic development consultant, Janice M. Gonzalez of EMC Strategy Group, LLC, will provide the business mentoring services to Pleasanton residents as part of the new Business Start-up Services Program.
“I am really excited that our consultant registered two businesses on the first day of our new program,” says Johnny Huizar, Pleasanton City Manager. “This new program is going to help support our residents chase their dreams of becoming business owners,” adds Huizar.
The city’s new assistance program will provide aspiring entrepreneurs one-on-one business mentoring and complete business start-up services to any resident of the City of Pleasanton. Services will be offered through a scheduled consultation appointment at the Pleasanton Public Library every Wednesday and Friday.
New business start-up services will include: registration through the Internal Revenue Service, Texas Secretary of State, Texas Comptroller’s Office, Systems for Award Management (SAM), and Dun & Bradstreet DUNS Number, which are all required when seeking local, state, and federal procurement opportunities. The mentoring services will also include: business plan development, budget and finance, marketing and branding, and assistance in seeking business capital.
###
